Last week MSNBC ran an article by Jennifer Alsever that featured 4 Copas organic tequila. The focus of the article was on how drinking organic beverages can help all of us minimize our impact on the ecology of the planet. Enrico Caruso, senior vice president of sales for 4 Copas Tequila says “Sip tequila and save the world". This is the motto of 4 Copas, the Newport Beach, Calif., maker of tequila that is certified organic by the U.S. Department of Agriculture. Caruso said 4 Copas uses no pesticides or chemicals in farming the agave plants used in its tequila and uses only organic yeast in fermentation".
Organic hard liquor is often priced higher than traditional bottles, (4 Copas sells its tequila for $42, $55 and $80 per bottle), and makers are eager to prove their worth. The $6 billion organic food industry is expected to grow 59% by 2012, according to Mintel Research. This sharp growth trend is bringing a lot of new focus and attention to brands like 4 Copas. The organic wine and beer markets have grown paralell to this trend during the last year. If estimates are correct, we could all see tremendous growth and opportunity during 2008.
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