We found this image in an article run by Beverage World. Evidently, Hornitos has invested $15 million in its new ad campaign. "The Fine Line" is their new mantra. We were so happy to see that another powerful brand is making an effort to further the idea that tequila can and does taste good. The days of salt and limes are comming to a close for the tequila industry. I guess for those of you who still indulge with body shots, this idea might bring tears to your eyes, but quite frankly, we are very happy that the tequila industry is delivering great tasting brands to market. The image of heaven & hell in this new campaign is supposed to represent "the fine line" between the strength of tequila and the smoothness of hornitos. The new image delivered by the agave leaf shaped label and the "hornitos green" line is a nice step toward a greater good for the industry. 
Remember the way the bottle looked up until now? We commend Sauza for their efforts.
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